BIC® & TerraCycle
BIC & TerraCycle collect used writing instruments!
BIC, in partnership with TerraCycle, has launched in 2011 a program to recycle all used writing instruments, whether or not they are BIC® branded, to turn them into new useful products such as benches, pencil pots, etc. Free and voluntary, this program enables every school, association, company willing to participate, to launch a collection in their establishments.
This initiative is not only a way to raise awareness and make a responsible action for the environment, it is also a charitable gesture, where 0.02€ per writing instrument collected is donated to a charity chosen by the collecting team, or in the case of a school the money can be donated directly to finance an educational project.
Getting involved with BIC and TerraCycle is simple: volunteers from the organization willing to start to collect should register on TerraCycle website, where they will be able to download marketing material to launch and animate their collection stations (posters, prepaid shipping labels, etc.)